Benefits Offered by High-Quality Health Club Management Software

Health club management software is emerging as one of the most efficient tools for efficient management of diverse fitness related businesses. If you own a health club, a fitness centre, or a gym, then it is your responsibility to ensure the proper administration of your business related activities. Here comes the importance of this all-in-one software. It comes with a lot of facilities that allow business owners reduce their administrative works and focus on the development of their business. In this article, we have talked about some of the great advantages that are offered by this amazing software. Read on to know more:

Efficient management of memberships

This is the most important benefit of this exclusive computer program. It is a web-based application that runs on ‘cloud computing’ platform. Therefore, you do not need to download it or host it on a server. It can be accessed anywhere over the Internet. The owner of the health club can provide all members with a unique membership card that uses swipe technology. It will allow them for self check-in. The software also has central database that stores all necessary information regarding the existing members as well as the potential members. It is extremely helpful for the club owners as they do not need to juggle numerous lists for starting fresh marketing campaigns, sending mails for appointment, offering great deals and discounts, sending payment reminders, and so on. Business owners can also administer as well as integrate workers and their wages by keeping the track of pay rates, commissions, etc.

Creating schedules of events

This health club management software has unique scheduling capabilities that allow users to create task schedules. It might be the timetables of classes, schedules of certain seminars related to personal fitness training, or to-do lists of any other event. Basically, it can create and modify multiple timetables simultaneously. Health club owners do not need to put their agendas on their websites. It is all done by this software easily and competently. It means, webmasters do not need to update the websites manually each and every time the schedule changes. Another good thing about this software is that members (prospective members as well) can set their appointment schedules online by themselves. It also let them pay only for their personal training sessions.

Facilities for e-mail marketing

E-mail marketing is one of the most powerful strategies that every business needs for gaining profit. With the help of this software, health club owners can run strong e-mail marketing campaigns and make the most of their membership lists. Member database is undoubtedly the greatest asset that a health club or fitness centre can have. If the business owners want to expand their venture, then they can launch tailored e-mail and text message marketing campaigns through this computer program. This would be the best idea for them.

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Five Things To Consider When Choosing Health Clubs

Although most people buy them with the best of intentions, gym memberships often go underutilized, even unused. According to industry data, only 18 percent of members visit their health clubs on a regular basis. Why would anyone pay for something they rarely or never use? One possible explanation is that they don’t like the club they signed up for, but they can’t quit because they’re locked in a long-term contract. With that in mind, here are five things you should consider before selecting a gym.

The Staff

Ever wonder how some health clubs get away with charging cheap monthly fees? More often than not, they do this by cutting their staff to the bone. By keeping what is essentially a skeleton crew, these gyms can lower their membership fees to attract cost-conscious consumers. Of course, these cutbacks invariably come at a cost. With fewer employees to run the facility, users should not expect much personal attention. And while this might be just fine for the average gym rat, the new member who wants to learn how to use the equipment may have to take a number. If you fall into that camp, it’s best to look for a place that has a full staff of fitness experts, including certified trainers, instructors, and nutritionists.

Child Care Services

As we mentioned at the outset, most folks join gyms with the best of intentions-but sometimes life gets in the way. For members with small children, finding time for exercise can be all but impossible. A facility that offers childcare services is a simple solution to this common problem. Although some high-end clubs provide free child and daycare, most will charge extra fees by the hour.

Operating Hours

One of the biggest differences between competing clubs is their hours of operation. Some focus on the early crowd, opening long before dawn; while others cater to night owls, closing up when most folks are asleep. As a prospective member, it is important to find a facility whose hours work with your schedule. Trust us; you don’t need another excuse for not working out! A gym that has hours you have to rush to make pretty much guarantees you’ll rarely work up a sweat.


Even when members follow the rules and clean the equipment after each use, health clubs are sweaty places. If the gym does not have a dedicated, industrious cleaning staff, the place could get gross in a jiffy. On your initial visit, make sure you take a tour of the entire facility. Are there people cleaning up, mopping, and washing? If you don’t see a single member of the cleanup crew on a 20 or 30-minute visit, odds are they don’t make cleanliness a priority.

Locker Rooms

One fairly consistent difference between low and high-priced facilities is that the former will not offer many amenities in the locker room. More often than not, these gender-specific spaces will contain lockers and a bathroom. But in a higher-end gym, odds are there will be showers, a sauna, maybe even a Jacuzzi in the locker room. So if you want to relax a bit before or after your workout, you might consider a club with a full-service locker room.

Use these simple suggestions to find a great club that meets all of your needs.

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Health Club Memberships to Include Home Fitness Classes

As technology continues to develop there is no doubt that the health club industry will continue to change along with it. So far we have already discussed how interactive technology has made its way into the gym in the form of the Expresso Bike. We have covered the recent trend of the 2 dimensional bar code and how it will change fitness marketing. Now it is time to consider how health clubs will extend memberships beyond their own four walls with the advent of recorded podcasts and webinars.

Podcasts and Webinars

In recent times if technology has done one thing it has changed the way people communicate. With social networking sites becoming extremely popular, smart phones integrating email services, and third party applications and websites providing the ability to host, record, and send a message to an audience as large or specific as desirable, the average individual can communicate with just about anybody from any remote location. Therefore it is only a matter of time before health clubs invent what I call, “remote memberships.”

Remote memberships will offer fitness classes to those individuals who don’t live in physical proximity of the club as well as to those folk who are too busy to physically make a trip into the gym. Remote memberships will be cheaper than the traditional (no cost of goods) and will offer health clubs a sort of “passive income” if you will. Just imagine one fitness professional having the ability to coach thousands of individuals at once.

A remote membership would offer value in the form of recorded podcasts and live webinars where about fitness instructors would have a live stream recording of their class accessible to those remote members from a location on their gym’s website. This will allow for remote members to literally participate in a workout in real time from the convenience of their home. The only technology that this would require would be an internet connection at both the health club and the remote member’s location. The popularity of computer-to-television adapter pieces would allow for remote members to watch the fitness class using their television as if it were a dvd. Factor in that the U.S. is on the brink of the “internet-television” era in which most televisions will come with a built in internet connection and you can start to imagine how truly close we are to remote gym classes and remote memberships.

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A Fitness Marketing Plan To Help in Health Club Membership Sales And Gym Promotions

I want to share a few words on fitness marketing/gym marketing plans and advertising to help increase new membership sales in your health club, ladies only gym or studio.

I just finished a phone call with a gym owner who was telling me he just had 4 months of poor traffic and lead flow in his health club. As a result of this he only sold 92 new memberships in the last 4 months despite having the same sales force that had sold an average of 90 new fitness center memberships every month for the past 2 years leading up to this slow period. I asked him to tell me what he thought was happening with his new membership sales. He did not have an answer for me so I asked him if he had done anything different with his fitness center marketing. When he told me the only thing he had done was cut way back on his marketing about 9 months ago but that could not be the problem because they did well for 5 months after that, I had what I like to call a “smack I should have had a V8” moment with him.

I know as gym owners, managers and sales people you are all very busy this time of the year so I will save the long speech for a one on one talk and try to get some points across to you real quick that will help your club be more profitable. As a health club consultant who has worked with clubs across the country for many years helping with gym promotions, fitness marketing plans, direct mail campaigns, increasing membership sales, advertising budgets, raising and increasing EFTs, membership sales training, customer service training, building profit centers and much more the one thing I have seen that will kill your membership sales the quickest is the “shotgun” approach to marketing that most gyms use. In a nutshell this approach is just tossing out random marketing whenever the budget allows it; the local newspaper or radio salesman catches the gym owner at the front desk and gets a check from him or during the supposed peak times of the year for new health club membership enrollments.

This is the wrong approach! You most come up with a marketing plan that runs year-round and stick with it! Why only put your name out during certain times of the year? Keep your health club or studio name out in the community year-round. This is what I call filling the pipeline with potential new member/client traffic. It takes a little time to build that flow of traffic resulting in more new memberships being sold but once your new fitness marketing plan starts working you will sit back and smile as you see your membership sales soar as a result of the steady marketing and promotions you are doing. In a later post I will address some of the keys to marketing your club with direct mail, corporate memberships and other forms of media. Now get up from in front of your computer and call a local media rep and get some advertising scheduled!

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Finding the Right Fitness Club for You

Waking up to the gym call is no easy task. It requires willpower and some leg work in choosing the right fitness club. Pumping up your muscles is a good idea so make no mistakes. The market is flooded with options, some of which promises lean muscles, toned body, etc. Don’t get carried away by big talks and attractive offers. It might turn out to be harmful for your health. And, you don’t allow disappointments in your life. Do you?

It is important to invest your time, energy and money into something that can yield positive result. Read on to know the factors that are important, before you decide to hit the gym:

A Perfect Location Says It All: It is advisable that you choose the gym which is near to your house or office. The vicinity is way too important. Not only does it encourages you to hit the treadmill but it saves your time and energy as well. Moreover, the more you stay, the more you grow, provided that you are on the right track.

Inspection is definitely a Good Idea: Now-a-days many health clubs offer free trial for a day or two. How about checking out one for yourself? It will give you clear insights whether you are making a right decision or you want to back off immediately. It saves your hard earned money anyways. Besides, you will become active in understanding the base and concept behind exercising. The trainers are more likely to give you details about themselves on the very first day through how they make you work out.

Comparison is important: There are times when you are flooded with pamphlets and flyers that offers special packages and sloshed prices. Never made a mistake to enroll yourself immediately. There are other viable options in the market, the ones which are genuine and helps you in achieving the desired physique. Take out time and visit 4-5 gyms nearby your area; get the pricing sheet and activities offered; compare and then decide. It is likely that you will reach somewhere near to the best.

Ensure you are Not Offered Supplements: If you are a beginner, there is a probability that you will be forced or wooed by certain examples to take up the supplement path, at the time of enrollment. Do not be in any rush to join. The proposed intake material may harm or even damage your body. You can seek advice from your friends or seniors who are regular there. Right guidance is necessary in exercising.

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